Marketing & Promotion
- To ensure the fulfillment of professional audience organization, organizing committee carefully specially established the Exhibition Promotion Department and the Customer Service Department, appointing special personnel and departments to take the charge of exhibition publicity and promotion, professional audience organization and invitation, customer service and other related tasks. Reliable organization is the basic guarantee of successful exhibition.
- Huge free-tickets plan: organizing committee will print 500,000 copies of tickets and invitations, and send them to the professional audience in all the relevant industry through various available channels in the largest scope, such as the cooperative associations and societies, the professional media and business letters.
- Well-design the electronic invitation and make the flash of exhibition progress and development and send them to professional customers in the largest scope through the internet, to invite the professional audience to come and visit the exhibition.
- Combine with domestic and foreign professional media of relevant industries (including various professional magazines, newspapers, websites, etc.) as a publicity union, focusing on publicizing this exhibition by means of whole promotion, industry forums, academic conferences, and other forms, to attract professional buyers in relevant industry.
- Choose some most influential mass media to release the advertisements for this exhibition and selectively introduce some outdoor advertising, to enhance the social influence and attract part of professional audience to visit.
- Cooperating with related authoritative industry associations and institutes (mainly focus on several key industries of truck user groups), hold a series of activities such as the industry annual meetings and authoritative academic conferences during the exhibition term, to attract professional audience to participate the activities and visit the exhibition at the same time.
- Through business channels of the exhibitors, invite professional buyers to come and visit. Support and encourage the exhibitors to hold technical seminars in various types, new products conferences and other related activities by means of publicity and service, to attract professional audience.
- The exhibition promotion department and the customer service department take the charge of inviting professional buyers repetitiously by phone, fax and e-mail, even visiting the key customers. All kinds of convenience will be provided to professional buyer. Professional audience invitation is treated equally with exhibition merchants seeking, to enhance the enthusiasm of professional audience.
